Where the Hell is Matt? started as a video of one guy dancing in homemade videos over various places in the world on his own and then later under the paid sponsorhip of Stride gum. After working with Stride for his first video, he would travel the world again (on Stride’s bill again) only to the key of locals in the background in each geographical area. These two scenarios tell two very different narratives. Let’s take a look.
On page nine of the book Narrative Across Media, author Marie-Laure Ryan makes a clear distinction between “being a narrative” and “possessing narrativity.” With Matt’s website, his videos clearly embody the “possessing narrativity” attribute. Its with his dancing and the visualization of he (and the locals in the 2008 video) that really capture the essence of the story he’s trying to tell. Believe it or not, his story is more than just a man dancing in various parts of the world.
The music he incorporates into his videos helps to tell the story. The specific places he chose to dance in front of (on top of) help to tell the story. And the very people he chose to represent the country he’s dancing in help to tell the story. Good job Matt.