Paolo Tosloni really leveraged the Microsoft community in a huge way for the solicitation of user generated content. It was genius. To come up with a YouTube site for internal companies seems novel enough, but the thought he put behind it is what makes it such a great story.
The animation of the two old people from the bronx really touched me. I think the storytelling was amazing. You’d think because it was a cartoon it wouldn’t have the ability to touch you like that. However, the characters were real and their voices were real.