Why didn’t MTV’s distribution strategy work?

I suspect that it could have but it wanted to take full control of its digital assets within the confine of their own website. You see, allowing other websites to embed your content inevitably means you have to pay them a fee for being an affiliate. Why not keep everything in-house to maximize profits?

I think we also went through a brief period a couple of years ago where companies were worried about their videos being embedded everywhere. Even if they were embedded on random sites with the ability to accrue ad revenue, I just don’t think MTV wanted to deal with it. Could be wrong.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s