For my COM546 project I’d like to study the history of music and follow it through its early days of the gramophone, the record player, the 8-track, cassette and compact disc on to its modern digital format.
As a combined study, I’d like to look at the evolution of music creation itself. As an avid electronic music listener, it’s interesting to see how the making of music has really shifted from the use of traditional instruments to the laptop with programs like Reason.
Lastly, I’d like to look at the social aspect of sharing music (not peer-to-peer sharing). I’m more interested in apps on Facebook (and other platforms) that are enabling people to learn about new music when their friends “like” it. An example of this is an app called RedRovor that my friends just launched in Nashville, Tennessee. With the music industry having been hit hard since the launch of the first iPod, the question I wish to ask is “will they embrace apps like this to help promote and encourage the legal purchasing of their music?”
As I kick off the quarter this Spring, I’m looking forward to jumping into this class on the evolution of digital media. I’m particularly interested in being challenged to look at key times in history where there’s been a tipping point with technology, particularly with the adoption of things like the cellphone, the home computer and more. I hope to get a glimpse into the future to help predict trends and today’s mass adoption of certain internet tools is also a really exciting topic to me. Quora is a great example of this. That site/tool is a really hot topic right now in social. Everyone is talking about it, but are they using it yet?
The Presentation Zen book is also of great interest to me. Coming off of a few contracts at Microsoft where I was exposed to a lot of PowerPoint presentations that were far from simplistic, I think the book and class with shed a lot of light on the do’s and don’ts of presentations in today’s workplace.
My ultimate goal is to gain some historical perspective on today’s digital age. None of this magically appeared. My one and a half year old will no doubt begin asking questions on where all this stuff came from and I want to be able to be grounded enough in digital history to be able to answer those questions as he asks them.
We talked a little tonight about “Social Media Control Rooms.” I had heard about this earlier in the week but our guest speaker mentioned that Bing was working on one of these. The premise is that you design a room to support multiple computer screens and hardware necessary to monitor social conversations about your product. Pretty cool idea.
Here’s an article from a couple of months ago of Dell’s ‘Mission Control Room.’
I suspect that it could have but it wanted to take full control of its digital assets within the confine of their own website. You see, allowing other websites to embed your content inevitably means you have to pay them a fee for being an affiliate. Why not keep everything in-house to maximize profits?
I think we also went through a brief period a couple of years ago where companies were worried about their videos being embedded everywhere. Even if they were embedded on random sites with the ability to accrue ad revenue, I just don’t think MTV wanted to deal with it. Could be wrong.
This interview of Google’s CEO Eric Schmidt is a bold look at what it could like 5 years from now. Will he be right though on all accounts? Watch his interview first, then I’ll give my rebuttal in an interview of my own tomorrow night.
UPDATE: HERE IS MY VLOG THAT TOOK TOO LONG TO EDIT, COMPRESS, UPLOAD ETC.
I streamed the most of the class through to about 9pm. At that time the hotel bandwidth kept getting worse and worse due to a college soccer team that was staying there who were undoubtedly sucking it all on their handhelds and laptops.
Anyway, loved the discussion on DRM. It’s definitely a topic that won’t going away anytime soon. While we didn’t talk about all the topics here: http://en.wikipedia.org/wiki/Digital_rights_management, we did cover a lot of it.
My big take away was that I need to be ever cognizant of DRM when I choose to grab images and use songs for videos I produce for my blog.